Your corporate web site is finally ready with most recent technologies and the way you want.
You did own the name of your organization in various social media channels, so what will you share now? I wanted to write to you on this subject because I encountered a lot of questions. I think the first question to be asked is:
Which Channels/Social Profiles I need to be in?
That is really important to specify clearly to reach your target audience with the right messages in a short time period. You should give your intensive care for your brand on every social site located. It makes you feel more peaceful to be on the right place.
- Learn the habits of your target audience; which social networks they use on what times of the day?
- Ask your customers; which social channels they prefer to see your brand on first meeting?
- Examine your competitors; which social media platform they receive feedback from your customers?
Take consideration the honest responses and interaction instead of the number of followers. After you have determined the platforms, prepare a good and understandable profile and allow people in your organization to use these networks, to make your advertisement.
Which Posts must be Share
- Evaluate your target audience; their fields of interest, their habits, where they live...
- Share meaningful information for your audience, to make their life easier. For example, if you have a captive audience that is living in Istanbul and have foreign guests, you can share restaurant facilities to be provided for foreign guests in Istanbul.
- Do not share information only about your organization, you'll be boring and you will not followed by your customers.
- Make feel to your customers that the person who manages these accounts is a happy employee that gives services in this organization. (You can share a birthday celebration or a delightful time, such as New Year, in your corporation.)
- Make regular follow-up in your sector innovations, and share them in a clearer version.
If you follow the steps above you can be
sure that you will be followed by the users accurately and efficiently.
Natali Yesilbahar