Content-based websites are often built around a single focal point or theme. Topics can range from media, technology, fashion, education, finance. But a significant portion of traffic to these websites will often come in from search engines. Organic search traffic is the best method for pulling visitors who have an interest in your website because they find your pages after searching for some combination of keywords.
If you can present information when searching in Google, you will rank for a number of related keywords and continually drive traffic without needing to do extra work. We want to share a few tools which can help when analyzing your related keywords and see how visitors are finding your website. Many of these tools are well-known by webmasters but it will be usefully for those who are unfamiliar with keyword research.
- AdWords Keyword Planner; The Google AdWords system is an online marketplace for advertisers looking to promote new products or websites. This includes a large database for keywords. Thankfully you don't need to be an advertiser to have access to all of this information. The AdWords Keyword Planner requires a Google account but does not require placing an order. This is not a tool for checking the total volume of search terms as you can find with Google Trends. It shows the alone value of each word.
- Webmaster Tools; obviously the most popular choice in this realm is Google Webmaster Tools. It will provide a growing list of keywords about which your website has ranked and which pages are displayed to users. It can also provide information about how many of those viewers actually clicked the link going to your website. Thus, you can find the most popular page of your website.
- Google Trends; Trends can't provide direct relative value to your site. But it can provide empirical value. The Google Trends website displays a graph of the keyword volume represented over time. We don't know the total number of searches but we do know when a search word has hit a peak in traffic. Google Trends is great at predicting when a market will continue growing based on past search data.
- Ubersuggest; Long tail keywords often make up a large percentage of natural website traffic. Organic searches happen every day and many of them are longer than just a few words. This is a powerful tool when getting prepared to write an article on a certain topic. This is free web application of intended Google searches that you can use to find the appropriate title at your article. It will give you with the most appropriate words for search results.
We hope these organic search tools will help web masters keep track of their headlines and determine which keywords are most helpful. Please note that, a successful website will require a lot of time and work. Please contact us for manage of your time and business with the right content planning.