B-to-B buying behavior is changing. The millennial generation is moving into buyer roles. Brands expect you to provide engaging technologies. Each new subject is created with a new competitive space. This is a framework that can be used as starting point to new business model that weaves e-commerce embracing the potential of B2B e-commerce. As in every sector, e-commerce sector developments continue apace. This week, will talk about strategy and technology for e-commerce entrepreneurs.
Strategy: Most companies starting a new e-commerce project don't have a comprehensive strategy for digital or e-commerce initiatives. For it;
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Determine where you're starting from. A
good strategy includes these pieces; assess the current state of your B2B
organization in areas of leadership, technology, resources and management.
- Change your lens. It offers the opportunity to operate with more efficiency. Please note that your customers don't spend their money online easily. You should develop to a strategy appropriate their perspective for sales.
- Craft a three-year plan. This plan should be constructed correctly. Create e-commerce initiatives in phases with an average duration of six months to nine months. Review the plan every three months to six months.
- Partner wisely. This strategy becomes difficult only to carry yourself. Acquire an e-commerce technology partner that will offer strategic leadership for technology selection, integration and implementation. This eliminating 5 percent to 10 percent of the cost of each order processed.
- Adopt a customer-first viewpoint. Customers' viewpoint may be an important step for a strategy to be established. Historical business models for distributors and manufacturers are valuable. You need to reimagine these historical models in order to acquire and retain customers. Former experiences will facilitate to new experiences.
- Set goals and measure. Set only two or three goals at a time. And measure your goals with the right tools. Your organization must open to new ideas and must be can be easily updated. Thus, according to the measurement results can change of your goals.
Technology: In every environment there are core systems. From an e-commerce perspective, there are four key components; an e-commerce framework, an integration framework, a web page library and analytics.
- Innovation and development of all these components need to track and use.
- In particular, use website management and updating tools.
- Provide mobile solutions. (SMS, MMS, WAP, GPRS, iPhone)
- Use internet advertising management practices (Banner, keyword ads)
- You can consult services for mobile sales force automation.
Or contact us. because, Disual determines right strategies and new technologies for you.