Companies
are spending billions on content marketing to enhance credibility, build brand
awareness and, especially of late, improve SEO. A recent an article reports
that 92,000 new articles are posted online every day. In this case, this high
cost is becoming more important to optimize. For it;
- Make pages primarily for users, not for search engines.
- Write the right things for your users. Don't deceive them.
- Avoid tricks intended to improve search engine rankings.
- Ask yourself; "Does this help my users? Or Would I do this if search engines didn't exist? "Your answers will guide you.
- Think about what makes your website unique, valuable, or engaging.
Google has always tried to reward great content with high rankings, but today, thanks to vast improvements in its algorithm, Google is better able. Its content quality guidelines are perfectly aligned with what every writer and marketer should aspire to. This algorithm must be good evaluated.
As A Designer, Why Should You Care About Content Quality?
- Your brilliant designs will be wasted if they are filled with inferior content.
- By developing the ability to evaluate content quality, you are able to provide constructive, difference-making input to other members of the creative team, increasing your value as a designer.
- If you are in a project management role, you must know what needs to be fixed, improved and enhanced in the deliverable's content.
- Unless the content meets a high standard of quality, the finished product will undermine rather than enhance credibility and brand awareness, damage rather than improve search engine visibility.
Defining "quality content" is difficult. A useful approach is to look at the editing process, because editing is translated difficult facts of content theory. You can communicate forever with your clients about quality content on a theoretical level. When you use your own custom editorial components, theoretical arguments are eliminated. If you listen to your customers, you can find out their wishes.
Primarily, headlines and headings should be descriptive and, in many cases, persuasive. Proper keyword placement in headlines and headings is important for SEO. So copywriters and SEO editors must collaborate closely to balance these requirements. There are cases where the passive voice is preferred; a competent copy writer makes the proper adjustments. The copy writer uses a smooth and consistent written language. The wrong word or phrase can cause that a company be unprofessional. Therefore, copywriter judicious uses of bullet points, three- to five-line paragraphs and bold text for convert long unformatted paragraphs into Web-optimized formats. This is an area where designers provide valuable input. So, you also need copywriter for your website. Please contact us for details.