Press bulletin is the bridge of communication between the company and the media. The brands are making publicity of new products and services with press bulletin to reach their target audience. When we mention about press bulletin, the image that appears in our mind is no longer just news channels or newspapers, magazines, radio stations. Press bulletin can also be used by the brands as a ‘social media releases'. Now, the most important issue for marketing teams is social media bulletin.
Social media is being used with the goal of reaching more people. The main purpose of the newsletters published in social media is proportional to the goal of being read by more people. Without damage to the reputation of your brand in digital media, we wanted to share with you a few topics for the most effective media bulletin.
- Title attractiveness; the title is the most important element to provide more readings in the newsletter. If title is interest and arouses curiosity; article will be read by many people.
- The inverted pyramid model; Character limits in sharing sites was decreased our patience of read long texts. For that reason, as the inverted pyramid model; you should write the most important information right after the title and should write supporting sentences as second rank. Please note that media bulletin should bear news nature.
- Should contain keywords and SEO should be compatible; when writing your newsletter, don't neglect of search engine optimization. The right of SEO starts with keyword research. You can use a free keyword tool like Google Trends to find the appropriate keywords and phrases for your brand. To do that, don't skip any words related to your brand. You add those words to your bulletin title and the first paragraph. You should pay attention to be consistent and stable of SEO strategy for the future newsletters.
- You can use multimedia elements; Search engines began to appreciate more the pictures and videos. Multimedia used in newsletter can rank high in the search results. Short and purpose-oriented writing will capture your target audience. Nowadays, people need have online e-skills for active content.
SEO compatible a social media tool can be an effective marketing newsletter. Some brands are creating planned social media accounts and they are becoming in close communication with target audiences. However, when these accounts are not updated, their online reputation is hurting. The continuity and consistency of brands is very important for the social media bulletin. Please note that, when digital media does not receive the necessary sacrifices will not hesitate pulling you down quickly.