Are you using Twitter lists for your business? Want to better organize your Twitter experience? The right Twitter list can help you find, monitor and interact with the right people easily. In this article you’ll discover how to create Twitter lists and ways to use them for your business.
How to Create a Twitter List?
To create a Twitter list, start by going to your Twitter avatar and clicking Lists. In the right-hand sidebar, go to Create New List. Name your Twitter list, add a description if you'd like and set the privacy. Name and description are important, especially for public lists, as other people may want to follow your list. Now, save your list. After you create a list, populate it with the handles of those who fit into that category. To add someone to a list, go over to his or her Twitter profile. Click on the Settings icon. Scroll down to Add or Remove From Lists. Now, check the box of the Twitter list, and the person has been added.
Now that you know how to create a Twitter list, here are eight ways to use them for your business;
Monitor Competitors
Keep your competitors' Twitter accounts in one handy list so you can easily monitor their tweets. It's an excellent way to see how they interact on Twitter: scope out their activities, view their updates, check out their offers and stay on top of their news.
Use these insights to improve your own Twitter strategy. See what works for them and adapt it for your business. It will also give you a competitive advantage, as you're always a step ahead of their game.
Connect With Industry Leaders
Keep track of the leaders in your industry by putting them into one powerful list. Use this list to manage and improve your relationship with these leaders. When you follow their tweets, you can engage with them consistently. Retweet their content, mention them and when they ask a question, be the first to respond.
Creating a list of industry leaders also adds value to your account. Creating a list with all of the top influencers makes you a valuable resource. Share your list with your followers and recommend they subscribe.
Stay on Top of Trends
To keep up with the latest news and trends on Twitter without getting distracted by irrelevant tweets, create a list. Add the top websites and users who constantly share breaking news in your industry to one news-oriented Twitter list. This is an effective way to unclutter your Twitter feed, while also increasing your profile's status as an industry leader.
Create Lists for Events
If you're planning an event, create a Twitter list of speakers and attendees. This is a great addition to event marketing. And it helps everyone connect with each other prior to the event. Additionally, those who can't attend will be able to develop relationships with attendees, as well as follow the activity from the event in real time. Share the link to this list ahead of time and throughout the event on Twitter and other social platforms.
Maintain Customer Relationships
Social media has improved customer service immensely. If people can't reach someone for service, they go right to the company's social media links. Nurture your relationships with your most active social customers by adding them to a list. Whenever customers mention you, simply add them to your Twitter list. That way, you can follow their tweets and interact with them regularly by retweeting, responding and asking how they are doing.
Reward Your Biggest Fans
Use a Twitter list to share some love with your most active followers.Create a list of people who share your blog posts and/or those who actively retweet your content. Engage with these fans on a regular basis by thanking them and sharing their tweets.This positive reinforcement also serves to increase the chances of them continuing to share your blog posts.