There can be many pitfalls on the way to getting traffic to that beautiful site you created. All the design and creativity in the world won't bring visitors to your site. You have to know a few basic laws of optimizing a webpage for search before the traffic will begin to flow in your direction.
Below are a few tried and true reasons why your site may not be converting visitors to customers and what simple steps you can take to fix the problems you may be encountering.
The Keyword Search Doesn't Match The Landing Page
Beyond doing the research and having the perfect set of keywords and key phrases you need to make sure the ads you create for the keywords are pointing to the right page in your site and not just your home page.
You Don't Have A Clear Call To Action
A focused call to action page will have your potential customers performing what you want them to do on your site. Make the page clear, uncluttered with simple enough terminology that gets the benefit of completing the action across as well as where to go to complete said action.
You Have A Flash homepage with little to no content and nothing that guides them further into your site...
There are instances of flash sites that have content and draw you into the site further so I don't want to say you can't use flash at all. Just make sure I know who you are and what you do on your homepage and there is a clear call to action.
They Don't Feel Like They Know You
Here are some questions to ask yourself before you publish that beautiful site. Do your visitors see a personality behind your website or are you falling into the "strictly business" category? Have you added that personal touch that gives dimension to your website? Create a great "About Us" page with a short but effective bio of your company and maybe a sentence or two about how you got started or who founded the company.
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