After sales and marketing take place in the digital world, the communication with customers has become much easier. Brands can receive feedback from customers about their products or services quickly.
New concepts are diffusing in our lives with technology every day. We hear more often the word Crowdsourcing. This is one of the most effective methods of social media in Digital Marketing. We can say that the process of social production.There is great amateur / professional community participation in Crowdsourcing. Groups of people united according to their expertise will be answer your questions. Brands determine their marketing strategies according to these responses.
We want to
give you some techniques that you can use to increase your customer feedback in
terms of quantity or quality of the responses. You can combine them depending
on the nature of your business.
- Be open and honest with your customers; if you continue having an open communication with your customers, your customers trust your brand and so you can get the right feedback.
- Ask them specific questions; you can use your feedback in order to get insights about specific topics. For Example, if you want to know what your customers think about your new product, you want to change your logo or you need a new name for your new product, you can ask your customers. Thus, this will been preliminary study for the demand of new product. Crowdsourcing is a powerful tool to engage your customers and get great ideas out of them.
- Give rewards for their feedback; Show your customers that you appreciate their participation. A contest can be a great way to show them that you really care about their opinion. It will help as well to increase the number and quality of the responses.
- Be creative; be original with your questions and answers, use the feedback to engage your customers and make them feel part of your company.
- Consider your customers' culture; Make sure the wording that you use, the methods you select, and the rewards you offer are culturally appropriate.