E-mails sent to millions around the world every day. Almost all of us are using more than one e-mail account. We are forcing to the e-mailers to be mobile while the use of mobile devices increasing. Although the mobile commerce has not become widespread yet, users are using mobile devices to read e-mail. We should mention Gmail's new tabs while e-mails are part of our lives. We also want talk about the novelty of Gmail in this week's topic. If email is a part of your business, you'll want to pay close attention.
E-mail indeed plays an important role for most businesses. Gmail is one of the world's most widely used e-mail services. They signed a new era with new tabs last month. This tabs are auto-filtering all emails for all users. Your messages are classified into categories such as Promotions, Social and Updates. You can choose to use categories as inbox tabs, and as labels. These categories make it easy to focus on messages that are important to you and read messages of the same type all at once. Or, you can delete tabs, you can create your own tabs. But, this mean is an "effort" for many users. Therefore, most people be resist change instead of assume that it would be adapted.
The user first sees the tab is Primary (Primary) tab. This tab does not include e-newsletters, or social statements. So, brands will reach more difficult to customers with e-mail notifications. This innovation necessitates development of e-mail marketing strategies. Anymore brands must to prepare more attractive campaigns for sales-focused an e-mail marketing. You should motivate to your customers with interesting content to read other e-mail. You should create a reason to visit more often of Promotion tab. Better fonts, original sentences the better use of color, even better photos means a better experience. Anymore, brands taken place in the same ship with this Promotions tab. A brand bad designed of e-mail will affect other brands.
If e-mail marketing is located in sales focus of yours, you need to be more careful. Perhaps this change can turn into an opportunity for your brand. Please note that the competition is important for brands in "The New World".