Are Facebook ads a core part of your social media tactics? The purpose of the ads are build a important a fan base that buys your products. If you’re not sure how effective Facebook ads are, let you introduce you to Website Custom Audiences (WCA).
What Is Custom Audiences?
In its most basic form, Website Custom Audiences is a powerful tool that lets you create Facebook ads that target users who have visited your website. With this tool, you can reach well beyond your core fans. WCA may sound quite a bit like Facebook Exchange (FBX), another way to retarget users on Facebook who visited your website.
WCA may sound quite a bit like Facebook Exchange (FBX), another way to retarget users on Facebook who visited your website. But FBX is created only through an approved third-party and can only create a domain to your website.Along with availability of Custom Audiences, the new feature allows you to create your own remarketing audiences directly through Facebook Ads Manager. Specific campaign goals were implemented along with the ability to create multiple ads at one time. The process became more visual and streamlined for advertisers.
Remarketing gives opportunity of communicate again to your users who have previously visited the site. With this model, the advertisers can remind again to their brands and promote different products or offer special promotions for old users. You can include it in Facebook ads to remarketing strategy with website custom audiences.
If you are a small to medium sized business (or one which has a small number of products) then using Website Custom Audiences will be perfect for you. Your Facebook advertising costs will be reduced.
Facebook is targeting mid-sized companies with this new feature. No longer, your brand is not enough to have a Facebook account. Do you have enough visitors? It is offering new ways for existing visitors.