Focusing content on current trends and newsworthy stories keeps you at the forefront of what’s hot as well as at the front of your customer’s requirements. Of course, the trick is being able to produce quality content quickly and be ahead of competitors. While many content marketing techniques remain unchanged, new trends and approaches to content appear every year, making us test and develop and implement new marketing strategies. See what’s ahead for 2015
Social Media Mash up
The year 2014 ushered in the practice of integrating all your social media for both private users and professional businesses. It meant shifting the main focus from Facebook or Twitter, and opting for diversification. Customers, clients and the public want to be able to contact and interact with companies at every appropriate level. However that doesn't mean that companies with the most social media links automatically win.
Visual Media
Communicating and connecting with people through videos definitely went off the charts in 2014 and will continue to rise in 2015. YouTube still reigns supreme but viral content from Vine, Gather and Instagram have given the video giant something to watch.
The Rise of Mobile Revenue
This may seem hard to believe, but as recently as 2012 people just weren't that much into shopping on their phones.As 2013 dawned, mobile accounts made up about 11% of retail spending. By the end of the year, that number had more than doubled, with mobile spending accounting for a full quarter of retail revenue. Even when users weren't purchasing directly, their mobile browsing directly influenced how they saw and interacted with a company.
Knowing Your Audience
Understanding the Buyer/Customer Persona is thought to be the biggest game changer for 2015. Companies that create content based on their customer's personalities, behavior patterns, personal interests, career and personal goals will emerge as companies seen as a part of a person's inner circle.
The Next Level to SEO
For years, SEO content creation has focused on links and keywords or phrases to help drive traffic but that's all about to change. Google's new algorithms continue to rank content based on quality as opposed to keyword density, backlinks or any of the other tools of trade companies have become used to. Many companies are actively seeking out journalists, bloggers and writers with strong followings and the ability to write passionately and compellingly in order to increase the quality of their content
Content Variety
While the quality of content is important, diversification is also a key element. Finding the right balance between different media outlets and content can be tricky at first, but companies who want to present a well-rounded picture of themselves should consider incorporating some or all of the following media into their content strategy for 2015.
Collaborative Creativity
Inside business, creativity and real-time collaboration will become even more important. Using shareable programs via cloud platforms will allow team members and creative consultants to work together in harmony no matter where they are located.
No one can predict the future, but based on the changes of 2014 and the foresight of 2015, many experts agree that dynamic and high-quality content will be a key component for companies that want to succeed in the coming year.