Effective content connects. It speaks to visitors, makes them want to share it, and motivates them to buy. These often overlooked pillars are essential to build relevant and valued content. Because, it represents trust, credibility and authority in any industry. This week, we will talk about a few topics for e-commerce sites to increase sales potential.
Answer the Right Questions
When writing content, be sure to identify your desired audiences and what they want. Only then will you be able to answer the right questions.
To determine what your visitors want or need:
- Monitor or ask for feedback in blogs and social media;
- Send surveys using small gifts for incentives;
- Check out networking events or conferences they attend.
Help Visitors Complete Tasks
People are visiting websites to accomplish specific goals. To help visitors complete desired tasks efficiently and effectively your site has to be organized and communicate clearly. Organizing, writing and labeling information in a customer-centric manner helps visitors:
- Find what they're looking for. Less is more. So remove irrelevant and distracting information, including unnecessary menus and links, and out-of-date web copy.
- Know what their options are. Be sure to include useful sidebars and links, like ‘see also' and ‘related products'.
Ask for the Sale
We might be working with new technologies, but the good, old-fashioned ‘ask for the sale' still applies. The ‘sales close' is known as a call to action designed to prompt visitors to call, email, request a quote, subscribe, download a report, or any other desired action.
Promote Visibility
As consumers increasingly research and buy products and services online, SEO and social media are amongst the most important factors in successful marketing and lead generation campaigns. When you synchronize your content and social marketing with your most important keywords, your prospects will use those words to research your offerings and find you on the top of search engines.
Creating great content is a choice. Once prospects find you, they have the power to explore and stay on your site. On the other hand, if they run out of time, get bored or frustrated, they can shut things down instantly with a single click. Content is often the deciding factor. Investing the necessary time and resources to produce relevant and valued content goes a long way in building highly prosperous brands. Please note that, good content generation is focus on resources.